In 2009, Sheridan and husband Greg Hose formed SqeezeBox encompassing:

• Entertainment
• Events
• Music
• Comedy
• Audio/Visual production.

For their inaugural event SqeezeBox present Fringe on King William for the 2010 Adelaide Fringe with 10 great shows at the Ambassadors Hotel.

“I think the Ambassadors, which has been beautifully refurbished, has all the ingredients to become a key Fringe venue.” enthuses Sheridan “A great history, central location, a fresh management team and now, 10 fantastic shows from around the world during Fringe 2010!”